Keep the battery posts clean and tight, make sure the terminal block on the battery is also kept clean and free of corrosion.
Keep the battery (by driving the car don't just let it sit and idle) fully charged by driving it for at least 20 minutes per trip to keep the charging system working and the battery time to be fully re-charged after starting.
That means turn off power loads like Fan, Lights, Heater and Radio before you shut off the engine - so the battery can accept that top-off load of charge present at no-load, at least for a few moments before you turn off the key.
It may sound counterintuitive to keep a battery fully charged - but the TCM (Automatic) needs electrical power in order to shift and operate - the Electrical Power-Assist Steering (EPAS) - also uses electrical power - so there is no "pump" per-se in the Fiesta - just a method using electrical battery power - to mimic the automatics of older days - but uses solenoids and electrical motors to do this.