I've been doing a lot of inventory searches on the Fiesta ST and noticed that on average they will sit on the lot for about 3-4 weeks before they are sold, eventually at a $1-2k discount. I spoke with a salesman and he said the Fiesta ST isn't moving as fast as the Focus ST when it was first introduced. He even noted that the Focus ST was commanding MSRP when it first came out. He believes a lot of it has to do with the current incentives going on right now where the two vehicle prices can overlap or even undercut the Fiesta ST. Most buyers that he's dealt with often choose the Focus due to it's larger size.
So here's an example from a local dealer.
2013 Focus ST (ST1 Package) $23,998
2014 Fiesta ST (With Nav, Moonroof. No Recaros) $23,785
On the contrary if you compare the regular Focus and Fiesta you'll see a slightly larger gap.
2014 Fiesta SE $14,779
2014 Focus SE $15,861
So what do you guys think? Do you guys think Ford is pricing the Focus ST too low or the Fiesta ST too high? And will the Fiesta ST be as popular as the Focus ST in a few years?
So here's an example from a local dealer.
2013 Focus ST (ST1 Package) $23,998
2014 Fiesta ST (With Nav, Moonroof. No Recaros) $23,785
On the contrary if you compare the regular Focus and Fiesta you'll see a slightly larger gap.
2014 Fiesta SE $14,779
2014 Focus SE $15,861
So what do you guys think? Do you guys think Ford is pricing the Focus ST too low or the Fiesta ST too high? And will the Fiesta ST be as popular as the Focus ST in a few years?